13/07/2022
Elad Segev, Asaf Nissenbaum, Nathan Stolero, Limor Shifman, Group and you will Communities regarding Sites Memes: The partnership Between Cohesiveness, Uniqueness, and you will Quiddity Concreteness, Record out of Desktop-Mediated Communication, Volume 20, Matter cuatro, , Pages 417–433,
Abstract
This study employs a huge-size decimal research to reveal architectural habits regarding internet memes, concentrating on dos forces one to join him or her with her: this new quiddities of any meme family members while the general options that come with brand new broader memetic industries. Using articles and network data out-of 1013 meme occasions (including video, photo, and you can text), i talk about memes’ common quiddity brands and you may universal possess, while the ways it connect with one another. Our results show that (a) higher cohesiveness off meme family members are from the a heightened uniqueness of the general properties; and you may (b) the new concreteness off meme quiddities is with the cohesiveness and you can uniqueness. I talk about the implications ones results into the comprehension of internet memes and you can participatory people.
Web sites memes, bits of digital articles you to bequeath within online in different iterations, provides has just started scholarly interest across the multiple fields ( Bennett Segerberg, 2012; Milner, 2012; Shifman, 2013). Some education capture a good qualitative way of examining the cultural meaning of memes, regarding the following post i employ high-size decimal study in order to reveal particular laws and you may regularities underpinning so it basically crazy sphere. Memes are an only lads-bezoekers integral part of new terrifically boring “web eating plan” of several Internet surfers, casually popping up into the check outs so you can systems such as for example Youtube, Facebook, and you will Reddit. The memetic active is from are shallow. Needed disparate profiles globally to do into the concert, creating and you will circulating articles inside the numerous variations together divergent networks, while maintaining its attraction and you will popular properties.
It paper aims at shedding white how Internet memes are still fastened together with her despite the dynamic and you will lively contexts out-of articulation. Within the basic part i put the back ground in regards to our expedition by the highlighting the stress within popular features of private meme circumstances, meme families, additionally the entire memetic circle. We determine internet memes since the groups of electronic textual products written and written by many professionals, being bound with her of the a couple forces: (a) a provided quiddity that is particular to every family, constituting their singular substance; and (b) way more standard qualities regarding mode, blogs, and you will posture one mark towards conventions of the “meme people.” Strengthening on this subject abstract change, i present in the second region the brand new aims guiding this research: to provide an overview and you will research of one’s common quiddities and you will simple top features of web sites memes and also to research new connectivity between him or her. Particularly, we should see the connection between your cohesiveness regarding meme group (we.age., the fresh new extent that hours act like one another), the brand new individuality of one’s common features underpinning her or him, while the concreteness of your quiddities binding them. To handle such requirements, we working content analysis on an extensive decide to try off meme times, following extra statistical and you may circle investigation. Throughout the finishing point, we speak about how our investigation, in line with the theoretic difference in quiddities and you may standard services, falls out light towards dualities regarding “networked selves” constituting contemporary electronic societies.
Meme Parents and you can Joining Quiddities
The word meme are created by the Richard Dawkins on Self-centered Gene ( 1976) to explain brief units away from culture one to give regarding individual person from the duplicating or simulation. Considering it initially conceptualization, memes may be conceptual details, texts or techniques. Memetic diffusion lies in a variety of repetition and adaptation: While the power to reproduce memes in various contexts is simple to their victory, re-creation should be versatile enough to conform to changing affairs. That it condition from flux results in a propensity to explain memes merely retrospectively, after they keeps propagated. Thus, as an example, the initial five cards out of Beethoven’s Fifth Symphony was in fact recognized as a good meme simply after they moved to numerous areas of the latest world and you will was incorporated inside the a wide array of social artifacts spanning ads, child’s programming, and clips ( Blackmore, 1999).